Professional burnout among coach-instructors at sports schools has currently become a serious problem stemming from several key factors. Increased workload, multitasking, the specific nature of coaching and pedagogical work with Generation Z (Alpha) children and their parents, administrative pressure related to bureaucratization and digitalization of reporting, erosion of boundaries between personal and work time have formed a negative combination that contributes to chronic stress, which serves as a source of neuroses, depression, and professional burnout. The current situation necessitates conducting a theoretical scientific study on cognitive behavioral therapy (CBT) for the purpose of prevention and correction of professional burnout among coaching staff within the sports school management system. To achieve this goal, the authors propose a three-level model of psychological support for coach-instructors of sports schools, as well as methods of interaction between psychologists and administrative personnel within the sports school management system. According to the authors, the proposed approach to psychological support will facilitate systematic prevention and correction of professional burnout among coaches, application of psychological self-help skills in daily life, and foster a friendly atmosphere within the sports school staff, where caring for the mental health of employees becomes the norm. Implementation of this model in organizational management will facilitate a shift from handling one critical situation after another to managing the psychological condition of coaches as the primary organizational resource. As a result, this is expected to improve the effectiveness of educational and coaching work and, ultimately, enhance athletic performance.