The purpose of the study is to analyze the mechanisms of the influence of mass media on public consciousness, mediating criminal behavior, as well as to identify patterns of formation under the influence of information materials of social attitudes that can increase crime. Methodology. The research is based on a systematic approach. The analysis of scientific literature, thematic content analysis of mass media, and generalization of the data obtained are used. The dialectical method of cognition makes it possible to identify the social conditionality of crime and the contradictory nature of the influence of mass media on society, which acts both as a tool for informing and socializing, and as a factor shaping criminogenic potential through relishing violence. Public reaction to mass media information develops in a spiral, where each new stage negates the previous one, retaining some elements. This study is based on empirical data confirming the existence of a causal relationship between exposure to mass media and the formation of deviant behavior, which later transforms into criminal behavior. In specific situations, from an attack in an educational institution to public propaganda of the criminal subculture "AUE", it is demonstrated how the mass media act as a catalyst for deviant processes. Conclusions. This article examines the problem of the influence of mass media on public consciousness. At the same time, it is noted that the mass media can not only inform about the state of crime and contribute to its prevention, but also act as one of the factors determining criminal behavior among citizens, especially among young people. Special attention is paid to the mechanism of indirect influence of the mass media on the formation of illegal behavior among the population through the replication of details of crimes and offenses, in particular through the activities of popular artists. The author comes to the conclusion that the mass media can not only provoke direct copying of crimes, but also contribute to the latent formation of attitudes justifying illegal behavior. The scientific and practical significance lies in the theoretical and practical contribution to the development of social processes, as well as the ability to navigate and influence the solution of pressing problems.