The article examines the features of state regulation of entrepreneurial activity in the AI industry in the context of the transformation of law, analyzes the measures of state regulation proposed in the doctrine and adopted by states in this area, and concludes that they are constantly evolving and updating. The article assesses the impact of factors such as the algorithmization and personalization of law on the limits of state regulation of entrepreneurial activity in the AI industry, and explores the possibility of synchronizing state and non-state regulation in the AI industry within the framework of entrepreneurial ecosystems.