The article analyzes the provisions of the Civil Code of the Russian Federation on such a means of individualization as a commercial designation, points out the specifics of the protectability and marketability of the right to a commercial designation, substantiates the provision that a commercial designation is an integral part of an enterprise as an object of law and cannot be the subject of any transactions outside the enterprise, separately from it. In this regard, a proposal is being made to eliminate the conflict between the rules on the commercial concession agreement and the rules on commercial designation.; It is also proposed to allocate a special register of enterprises within the framework of the EGRN, indicating the commercial designations assigned to them.