This article examines the transformation of the prenuptial agreement in the digital economy as a tool for regulating relationships regarding spouses' digital assets. The authors examine the legal nature of social media accounts, their classification as objects of civil rights, and the mechanisms for incorporating them into a prenuptial agreement. Based on an analysis of the regulatory framework, judicial practice, and doctrinal approaches, conflicts of civil and family law in the division of digital assets are identified. A model for including accounts in a prenuptial agreement, differentiated by economic potential, is proposed. It is proven that contractual regulation of assets through a prenuptial agreement minimizes conflict-generating factors during divorce.