The main areas of reforming administrative liability legislation include improving the institution of administrative penalty enforcement. This article explores the content of state policy on the execution of administrative penalties in Russia as the basis for developing a concept for increasing their effectiveness and ensuring the full implementation of administrative liability functions. The development of a scientific model for this concept is based on a study of the drafts of the new Code of the Russian Federation on Administrative Offenses and the Procedural Code of the Russian Federation on Administrative Offenses, the positions of contemporary lawyers, and an analysis of law enforcement practice.