The article examines the impact of the efficiency of the customs infrastructure on the state's foreign trade potential. It substantiates the need to develop a methodological approach to assessing the customs and logistics potential of a customs border crossing point as an indicator of the country's foreign trade potential. The article provides a critical analysis of existing econometric methods in science, based on which the author's methodology for assessing the customs and logistics potential of customs border crossing points, its configuration, application boundaries, and potential effectiveness is described and justified.