The article discusses the prospects for the development of brokerage activities in the context of the bank's ecosystems. The key global trends of brokerage activity are described. The focus is on changing consumer preferences and behavioral patterns of users of digital applications. The necessity of introducing personalization and gamification functions of digital brokerage solutions is substantiated. The author suggests elements of gamification of brokerage activities in the bank's ecosystem. The article may be useful to banking executives responsible for the diversification and digitalization of banking and brokerage products