Many currently functioning digital platforms provide for the use of recommendation technologies that offer the user the most relevant content, goods, and services based on the analysis of information about it. Given the changing digital landscape, this fact poses an urgent task for legislators from different countries: to ensure a balance between the economic benefits of their use and the potential risks of violating users’ rights and freedoms. In the article, the authors study the experience of legal regulation of the PRC and the Russian Federation in this area in a comparative aspect: they determine the regulatory framework, key regulatory parameters and directions for further improvement of legislation on recommendation technologies, taking into account national peculiarities.