he paper discusses issues of inheritance of exclusive rights to trademarks, service marks and brand names. The procedure for transferring rights to these means of individualization and problems arising in cases where the heir is not an individual entrepreneur are analyzed. It has been established that the Federal Law of 28.06.2022 No. 193-FZ allowed a person who is not an individual entrepreneur to become a testator of a trademark, but this person can fully exercise his right only after state registration of the trademark in Rospatent. As a result of the study, the author comes to the conclusion that it is necessary to legislatively consolidate the procedure and terms for registering a trademark by the heir or transferring it to a third party. It is also concluded that the inheritance of a corporate name is possible only through the inheritance of an enterprise or corporate rights.