The article is devoted to the study of the problem of the correlation between the principle of equality before the law and differentiation of the legal regime of subjects in the sphere of digital property. Based on the analysis of doctrinal approaches, new laws and judicial practice, a model of a balanced legal regime is substantiated, combining a unified basic status of digital property as an object of civil rights with targeted differentiated restrictions for certain categories of participants. Criteria for permissible differentiation are proposed, ensuring compliance with the constitutional principles of equality and proportionality.