The article is devoted to the consideration of the legal foundations of the digital interaction of municipal employees with the public and further confirmation of the expediency of forming a unified approach to the regulation of service in public authorities. The author's final reasoning boils down to justifying the uniform implementation of tools on a single digital platform, without distinguishing or giving preference to any of the designated levels of government. The issue of digital profiling, which acts as an advanced tool for collaboration and optimization of HR records management, is given special attention in the final part of this study.