Annotation

Last years there has been a decline in cognitive abilities, including among company employees. The development and restoration of employees' mental health has become a pressing issue. Activities on the ecotrail can be considered an effective tool for enhancing cognitive abilities and restoring mental health. The main factors influencing mental health include the fractal nature of the surrounding natural objects, synesthetic perception, the sensory experience of the ecotrail, the development of organoleptic perception methods, and physical movement. The types of tourism that develop cognitive abilities include: cloud observation, astro hiking, ecological speleotourism, field creative mapping, sand-art, animal therapy, sleep tourism, etc. It is especially worth paying attention to the experience of organizing event activities in nature that determine the ritualization of actions on an eco-trail. When designing tours and activities, it is important to take into account the characteristics of natural landscapes, their capacity for press, and their attractiveness. In general, such tours can also contribute to the effective formation of an environmental culture, which is essential for sustainable development.