Annotation

Using the example of the Trans-Baikal Territory, the article examines the current state of the tourism market: the dynamics of the flow of guests, the structure of accommodation and the role of new institutions such as the specialized Agency established in 2024. It is shown that there is growth, but it is unstable due to fires, a weak road network and a shortage of personnel. The budget risks and prospects of cross-border cooperation with China within the framework of the Tea Road were separately touched upon. It is concluded that without systemic investments in infrastructure and money control, the 2035 targets may remain unattainable.