Annotation

This article by Mikhail Vasilyevich Tyunin examines issues related to the harmonization of approaches in the countries of the Eurasian Economic Union (hereinafter referred to as the EAEU or the Union) to determining what can be protected as a trademark. The author notes the need for agencies/centers to develop cooperation on trademark registration applications related to specific, promising areas. Issues of intellectual cooperation and the development of digital systems among agencies/centers are currently on the agenda at all levels: international, regional, and national. In this regard, the author concludes that expanding interaction between agencies/centers of the EAEU countries in the process of registering designations as trademarks is a promising direction for considering the development of a unified system for protecting means of individualization within the EAEU