Annotation

In market conditions, the accounting framework for business entities in the banking sector was shifted in favor of “digital competitors”, the optionality of which made it possible to identify outdated methods of functioning and development of traditional institutions. The dynamically developing banking sector pointed out the need to introduce modern innovative solutions, the availability of which each competitive entity evaluates for itself, but their absence may affect the occupied market share with a number of consequences. The article examines aspects of competition research in the banking sector, as well as identifies the reasons for outdated traditional approaches to banking market analysis used by the antimonopoly authority in the context of the emergence of such business entities as financial, investment platforms and banks for marketplaces.