Annotation

The article examines the current problems of consumer protection in the context of the rapid development of e-commerce. The main risks faced by buyers when making transactions on online platforms and marketplaces are analyzed. The legal mechanisms of consumer protection, their effectiveness and disadvantages are investigated. The article examines the novelties of Russian legislation regulating the specifics of digital platforms. Special attention is paid to the issues of product quality, return and exchange of products, as well as dispute resolution in the digital environment. Recommendations on improving legislation and law enforcement practices in the field of consumer protection in electronic commerce are proposed.